TikTok has become a brilliant platform for many businesses to reach a broader audience. If you are in the fashion industry and still not on TikTok, you are missing out on a lot. 

TikTok success stories are all over, and one important story is that of Charli D’Amelio. Charli joined the platform in 2019 through a video of her and a friend lip-syncing. After 19 months, she has amassed a solid digital fanbase, which paved the way for sponsors and television shows to reach out to her.

You don’t have to think hard about how to use TikTok to promote what you’ve got. No one knows what will appeal to the digital market or what concepts will trend. As a business, you only have to lay it out there and keep posting good content, hoping that you will have a Charli moment one day.

This fun platform became more popular when the pandemic hit the world. You can take advantage of this time when most people are on their phones to reach out to your target audience. Also, make sure that you are included in their options.